DESIGN CHALLENGE:
Team with the PLNU Office of Sustainability to promote Creation Care Week. The goal is to engage our campus community, spark conversation, build
empathy, and inspire action as stewards of our common home. Use Design Thinking’s human-centered research methods to create a climate change awareness campaign across media focusing on a country of interest. Phases include inspiration, ideation, and implementation. The solution must be feasible, viable, and desirable. How might we illuminate the effects of climate change and its impact on people, biodiversity, and the planet? What is currently being done collectively to
mitigate climate change? What actions
can individuals take? Use social science research findings to effectively communicate about climate change in a polarized world.
CREATIVE SOLUTION:
This campaign implements
experimental typography and
layout directly inspired
by David Carson and other
influential designers of the surfing industry. The campaign features imagery, brand logos, and photography containing easily recognizable and surf- related subjects tailored to the intended audience. I planned the overall composition before taking product photography
to implement in the final
campaign. The layout, while nontraditional and asymmetrical, is still planned with a clear entry, viewer journey across the poster, and exit in mind. All campaign elements, including typography, illustrations and photo-visuals were designed to be transferable beyond the primary poster to a physical takeaway card and interactive social media post.
CATEGORY: Campaign
CLIENT: PLNU Office of
Sustainability
DELIVERABLES: 24” x 72”
Interactive Banner for Campus Column, Take-away postcard
TOOLS: Photoshop, Indesign, Procreate
< BACK TO PROJECTS
LIKE WHAT YOU SEE? LET’S CHAT!
GARBARINO.GIGI@GMAIL.COM
925.407.7131
Work
About
DESIGN CHALLENGE:
Team with the PLNU Office of Sustainability to promote Creation Care Week. The goal is to engage our campus community, spark conversation, build
empathy, and inspire action as stewards of our common home. Use Design Thinking’s human-centered research methods to create a climate change awareness campaign across media focusing on a country of interest. Phases include inspiration, ideation, and implementation. The solution must be feasible, viable, and desirable. How might we illuminate the effects of climate change and its impact on people, biodiversity, and the planet? What is currently being done collectively to
mitigate climate change? What actions
can individuals take? Use social science research findings to effectively communicate about climate change in a polarized world.
CREATIVE SOLUTION:
This campaign implements
experimental typography and
layout directly inspired
by David Carson and other
influential designers of the surfing industry. The campaign features imagery, brand logos, and photography containing easily recognizable and surf- related subjects tailored to the intended audience. I planned the overall composition before taking product photography
to implement in the final
campaign. The layout, while nontraditional and asymmetrical, is still planned with a clear entry, viewer journey across the poster, and exit in mind. All campaign elements, including typography, illustrations and photo-visuals were designed to be transferable beyond the primary poster to a physical takeaway card and interactive social media post.
CATEGORY: Campaign
CLIENT: PLNU Office of
Sustainability
DELIVERABLES: 24” x 72”
Interactive Banner for Campus Column, Take-away postcard
TOOLS: Photoshop, Indesign, Procreate
< BACK TO PROJECTS
LIKE WHAT YOU SEE? LET’S CHAT!
GARBARINO.GIGI@GMAIL.COM
925.407.7131