DESIGN CHALLENGE:

Design your own

professional brand

identity. It must be

distinctive, authentic and

memorable to evoke your

brand essence. Done well,

it will communicate your

distinctions and create a

competitive advantage. It

should describe succinctly

who you are, what you do,

and what you promise to

deliver.

CREATIVE SOLUTION:

This personal brand

identity began with the

goal of clarifying the

values, perspective, and

promise behind my work.

The tagline “Created to

Create” articulates my

belief that creativity

is both a calling and a

responsibility to serve

others through intentional

visual communication. The

identity system was created

using non-traditional

tools to showcase the

emphasis on handmade

elements that are a common

CATEGORY: Personal Branding

CLIENT: Yours Truly!

DELIVERABLES: Business

Card, Letterhead, Second

Sheet, #10 Envelope

TOOLS: Linocut, Photoshop,

Indesign

thread throughout all of

my work. The bird motif

is one that has remained

significant throughout

my own life, and aims to

represent the importance

of recognizing my place as

a small contribution to

efforts bigger than myself.

The final mark balances

handcrafted expression

with structural simplicity,

ensuring scalability,

adaptability, and lasting

recognition across

applications.

< BACK TO PROJECTS

LIKE WHAT YOU SEE? LET’S CHAT!

GARBARINO.GIGI@GMAIL.COM

925.407.7131

Work

About

DESIGN CHALLENGE:

Design your own

professional brand

identity. It must be

distinctive, authentic and

memorable to evoke your

brand essence. Done well,

it will communicate your

distinctions and create a

competitive advantage. It

should describe succinctly

who you are, what you do,

and what you promise to

deliver.

CREATIVE SOLUTION:

This personal brand

identity began with the

goal of clarifying the

values, perspective, and

promise behind my work.

The tagline “Created to

Create” articulates my

belief that creativity

is both a calling and a

responsibility to serve

others through intentional

visual communication. The

identity system was created

using non-traditional

tools to showcase the

emphasis on handmade

elements that are a common

CATEGORY: Personal Branding

CLIENT: Yours Truly!

DELIVERABLES: Business

Card, Letterhead, Second

Sheet, #10 Envelope

TOOLS: Linocut, Photoshop,

Indesign

thread throughout all of

my work. The bird motif

is one that has remained

significant throughout

my own life, and aims to

represent the importance

of recognizing my place as

a small contribution to

efforts bigger than myself.

The final mark balances

handcrafted expression

with structural simplicity,

ensuring scalability,

adaptability, and lasting

recognition across

applications.

< BACK TO PROJECTS

LIKE WHAT YOU SEE? LET’S CHAT!

GARBARINO.GIGI@GMAIL.COM

925.407.7131