








DESIGN CHALLENGE:
Design your own
professional brand
identity. It must be
distinctive, authentic and
memorable to evoke your
brand essence. Done well,
it will communicate your
distinctions and create a
competitive advantage. It
should describe succinctly
who you are, what you do,
and what you promise to
deliver.
CREATIVE SOLUTION:
This personal brand
identity began with the
goal of clarifying the
values, perspective, and
promise behind my work.
The tagline “Created to
Create” articulates my
belief that creativity
is both a calling and a
responsibility to serve
others through intentional
visual communication. The
identity system was created
using non-traditional
tools to showcase the
emphasis on handmade
elements that are a common
CATEGORY: Personal Branding
CLIENT: Yours Truly!
DELIVERABLES: Business
Card, Letterhead, Second
Sheet, #10 Envelope
TOOLS: Linocut, Photoshop,
Indesign
thread throughout all of
my work. The bird motif
is one that has remained
significant throughout
my own life, and aims to
represent the importance
of recognizing my place as
a small contribution to
efforts bigger than myself.
The final mark balances
handcrafted expression
with structural simplicity,
ensuring scalability,
adaptability, and lasting
recognition across
applications.









< BACK TO PROJECTS
LIKE WHAT YOU SEE? LET’S CHAT!
GARBARINO.GIGI@GMAIL.COM
925.407.7131


Work
About




DESIGN CHALLENGE:
Design your own
professional brand
identity. It must be
distinctive, authentic and
memorable to evoke your
brand essence. Done well,
it will communicate your
distinctions and create a
competitive advantage. It
should describe succinctly
who you are, what you do,
and what you promise to
deliver.
CREATIVE SOLUTION:
This personal brand
identity began with the
goal of clarifying the
values, perspective, and
promise behind my work.
The tagline “Created to
Create” articulates my
belief that creativity
is both a calling and a
responsibility to serve
others through intentional
visual communication. The
identity system was created
using non-traditional
tools to showcase the
emphasis on handmade
elements that are a common
CATEGORY: Personal Branding
CLIENT: Yours Truly!
DELIVERABLES: Business
Card, Letterhead, Second
Sheet, #10 Envelope
TOOLS: Linocut, Photoshop,
Indesign
thread throughout all of
my work. The bird motif
is one that has remained
significant throughout
my own life, and aims to
represent the importance
of recognizing my place as
a small contribution to
efforts bigger than myself.
The final mark balances
handcrafted expression
with structural simplicity,
ensuring scalability,
adaptability, and lasting
recognition across
applications.








< BACK TO PROJECTS
LIKE WHAT YOU SEE? LET’S CHAT!
GARBARINO.GIGI@GMAIL.COM
925.407.7131